Tunisia Is Yours - Tourism Campaign
Creative Director and Campaign Manager for “Tounis Lik” (Tunisia is Yours). Recognized as the most successful domestic tourism campaign in Tunisia, it successfully inspired thousands of Tunisians to explore domestic tourism adventures, getaways and untapped sites.
The campaign highlighted Tunisia's diverse tourism landscape – from the northern hinterland to the southern coast – with captivating videos released on social media produced by local influencers. The influencers were selected based on their niche audience and type of content (adventure, food and lifestyle). The videos and posts covered Tunisia’s traditional seaside getaways such as Djerba but also, less-visited interior regions with untapped potential – such as Kef, Zaghouan, and Kairouan
Reached over 14 millions views
Inspired over 16k Tunisians to share their trips
Increased revenue for local travel businesses by up to 60%
* Implemented as part of the USAID Visit Tunisia project (where my role was Marketing Team Lead), in partnership with the National Tunisian Tourism Office and the Ministry of Tourism and Handcrafts(MOTH) in collaboration with local influencers.
Partnering with the adventure influencer and content creator “The Dreamer” for a video on the adventurous landscapes of El Kef
Partnering with a lifestyle influencer to promote Tozeur as a family friendly adventure destination
My role
Creative Director
Campaign Manager
Selection of influencers, destinations and adventure SMEs
Branding
Monitoring of campaign KPIs (sales, social media reach, visitors to destinations)
Focal point with client, businesses, influencers and Tourism Ministry